Palm Beach Pop Up

Abeer Shoukry-Al Otaiba and her SemSem fashion line support causes and stage events to benefit women and children in need.

Abeer Shoukry-Al Otaiba brings the ‘Palm Royale’ collection from her luxury ready-to-wear fashion line, SemSem, to Palm Beach, Florida’s, Colony Hotel. The two-day event supports the Children’s National Hospital System

JDEED Magazine: A chat with SemSem’s founder Abeer Al Otaiba

Abeer JDEED Magazine

In an interview with JDEED Magazine, Abeer Al Otaiba — founder of the luxury fashion line SemSem — talks about her journey to creating the brand, its identity and how SemSem has evolved while always prioritizing helping women feel confident, strong and beautiful.