SemSem AW24: Abeer Al Otaiba Honors Egyptian Culture

Gold metallic plissé structured top with matching gold sunray plissé maxi skirt, SemSem’s Autumn/Winter 2024 Collection.

ELLE Egypt highlights the rollout of SemSem’s 2024 Autumn/Winter collection and Abeer Al Otaiba’s vision and mission to create fashion that inspires women to embrace their uniqueness. The collection channels the essence of the divine feminine, weaving elements of Egyptian mythology into contemporary, luxurious designs.

SemSem’s ‘Palm Royale’ Pop-Up at The Colony Hotel in Palm Beach

Photo by Andres de Lara, Vlada Roslyakova in SemSem’s Spring Summer 2024 collection.

Designer Abeer Shoukry-Al Otaiba brings her luxury ready-to-wear brand, SemSem, to The Colony Hotel in Palm Beach, Florida, for a two-day “Palm Royale” inspired fashion event. The pop-up highlights her desire to become involved in the local community, while supporting the Children’s National Hospital through SemSem’s nonprofit partnership.

Palm Beach Pop Up

Abeer Al Otaiba discusses her fashion line with others

Abeer Shoukry-Al Otaiba brings the ‘Palm Royale’ collection from her luxury ready-to-wear fashion line, SemSem, to Palm Beach, Florida’s, Colony Hotel. The two-day event supports the Children’s National Hospital System

SemSem: Q&A With Abeer Al Otaiba

Abeer Al Otaiba in white sitting on a desk

KHAMSA magazine sits down with Abeer Al Otaiba, founder of luxury fashion house SemSem, to answer questions about her brand, her experiences and Middle East fashion.

Sem Sem at Arab Fashion Week

SEMSEM Fall 2022 Runway Collection

Abeer Al Otaiba’s luxury clothing brand, SemSem, showcased its Fall 2022 collection at the brand’s runway show during Arab Fashion Week.