SemSem AW24: Abeer Al Otaiba Honors Egyptian Culture

ELLE Egypt highlights the rollout of SemSem’s 2024 Autumn/Winter collection and Abeer Al Otaiba’s vision and mission to create fashion that inspires women to embrace their uniqueness. The collection channels the essence of the divine feminine, weaving elements of Egyptian mythology into contemporary, luxurious designs.
SemSem’s ‘Palm Royale’ Pop-Up at The Colony Hotel in Palm Beach

Designer Abeer Shoukry-Al Otaiba brings her luxury ready-to-wear brand, SemSem, to The Colony Hotel in Palm Beach, Florida, for a two-day “Palm Royale” inspired fashion event. The pop-up highlights her desire to become involved in the local community, while supporting the Children’s National Hospital through SemSem’s nonprofit partnership.
Palm Beach Pop Up

Abeer Shoukry-Al Otaiba brings the ‘Palm Royale’ collection from her luxury ready-to-wear fashion line, SemSem, to Palm Beach, Florida’s, Colony Hotel. The two-day event supports the Children’s National Hospital System
SemSem: Q&A With Abeer Al Otaiba

KHAMSA magazine sits down with Abeer Al Otaiba, founder of luxury fashion house SemSem, to answer questions about her brand, her experiences and Middle East fashion.
SemSem Founder Abeer Al Otaiba Discusses The Future Direction Of The Fashion House

A&E Magazine sat down with Abeer Al Otaiba to discuss SemSem’s latest collection, how her passion for women empowerment comes through in her designs and where the fashion line is headed.
Sem Sem at Arab Fashion Week

Abeer Al Otaiba’s luxury clothing brand, SemSem, showcased its Fall 2022 collection at the brand’s runway show during Arab Fashion Week.
US Led Consortium Wins Bid for the Redevelopment of the Historic Mogamma El Tahrir

Otaiba Investments is among a consortium of investors selected to redevelop the Mogamma el Tahrir Complex into CairoHouse, a mixed-use development complex.
Egypt plans new life for Mogamaa, Tahrir’s crumbling bureaucratic monolith

The Sovereign Fund of Egypt and the Ministry of Planning signed a contract with a consortium of three international companies including Otaiba Investments to renovate the historic Mogamaa.
Philanthropy in fashion: the Middle East designers embracing the concept

Abeer Al Otaiba is spotlighted among three regional designers who have embraced the world of philanthropic fashion.
Abeer Al Otaiba: 40 Women Behind Middle Eastern Brands 2021

Forbes Middle East featured Abeer Al Otaiba in its exclusive list of the top 40 Women Behind Middle East Brands for 2021.