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News About Abeer
Read the latest news and updates about Abeer Shoukry-Al Otaiba, founder of luxury fashion brand SemSem and Al Otaiba Investments, philanthropist, and wife of Emirati Ambassador to the US.

Katy Perry’s Post-Baby Fashion Wardrobe Inspired by Kendall Jenner and Gigi Hadid’s Beloved Brand: SemSem
Recently featured in Grazia Magazine, Katy Perry wears a breathtaking gold SemSem gown to celebrate the birth of her daughter, further solidifying SemSem’s growing popularity among top celebrities, including Gigi Hadid and Blake Lively.

SemSem’s FW24 Collection: Abeer Al Otaiba Honors Egypt’s Timeless Majesty
Adam&Eve (a&e) Magazine spotlights some of the stand-out pieces of SemSem’s FW24 collection. Featuring intricate couture techniques and a regal palette of gold and bronze, the latest collection celebrates the divine feminine and encourages women to embody strength and grace in every moment.

Sem Sem at Arab Fashion Week
Abeer Al Otaiba’s luxury clothing brand, SemSem, showcased its Fall 2022 collection at the brand’s runway show during Arab Fashion Week.

US Led Consortium Wins Bid for the Redevelopment of the Historic Mogamma El Tahrir
Al Otaiba Investments is among a consortium of investors selected to redevelop the Mogamma el Tahrir Complex into CairoHouse, a mixed-use development complex.

Egypt plans new life for Mogamaa, Tahrir’s crumbling bureaucratic monolith
The Sovereign Fund of Egypt and the Ministry of Planning signed a contract with a consortium of three international companies including Al Otaiba Investments to renovate the historic Mogamaa.

Philanthropy in fashion: the Middle East designers embracing the concept
Abeer Al Otaiba is spotlighted among three regional designers who have embraced the world of philanthropic fashion.

Abeer Al Otaiba: 40 Women Behind Middle Eastern Brands 2021
Forbes Middle East featured Abeer Al Otaiba in its exclusive list of the top 40 Women Behind Middle East Brands for 2021.

Muslim consumers want luxury. They just can’t find it
SemSem’s Ramadan collection helps to bring luxury fashion to women in the West.


Katy Perry has been seen wearing one of our favourite Middle Eastern designers
Katy Perry took to Instagram to share a photo of herself wearing SemSem’s stunning pleated lamé gown in gold.

SemSem makes a strong statement closing out Arab Fashion Week
SemSem’s Spring 2021 collection closed out Arab Fashion Week and paid tribute to the unwavering strength of women.

Regional designers unveil latest lines at Arab Fashion Week
Abeer Al Otaiba virtually revealed SemSem’s Spring 2021 collection at the 12th edition of Arab Fashion Week.

6 Arab designers taking part in Arab Fashion week
Abeer Al Otaiba was one of six Arab designers to virtually showcase her latest fashion collection at Arab Fashion Week.

Ramadan collections to shop now
Check out the latest fashions to wear during Ramadan, including a pearlized pleated kaftan designed by Abeer Al Otaiba for SemSem.