Abeer Shoukry-Al Otaiba
Founder of SemSem, a luxury fashion line that launched in 2015. In addition to serving as the Creative Director of SemSem, Abeer is the Founder and Chief Executive Officer of investment firm Al Otaiba Investments. She holds a degree in civil engineering and has emerged as a philanthropist, women’s rights activist and role model for women and girls around the world.
Inspired by her daughter Samia, the SemSem collection reflects Abeer’s passion for motherhood, female empowerment and the collective responsibility to give back. Each piece relies on high-quality fabrics and hand-crafted designs that draw from her Arab heritage and life experiences in both the Eastern and Western world.