Abeer Shoukry-Al Otaiba

Abeer Shoukry-Al Otaiba is a passionate entrepreneur and the founder of luxury fashion line SemSem, which launched in 2015. In addition to serving as SemSem’s Creative Director, Abeer is also the Founder and Chief Executive Officer of Al Otaiba Investments. She holds a degree in civil engineering and is proud of her work as a philanthropist, women’s rights activist and role model for women and girls around the world.

Abeer Al Otaiba, Founder and Creative Director of SemSem and Founder and Chief Executive Officer of Al Otaiba Investments.


Inspired by her daughter Samia, Abeer founded SemSem — a luxury, ready-to-wear fashion brand for women and girls — in 2015. Drawing inspiration from her background as an entrepreneur, civil engineer and lifelong creative, Abeer incorporates her experiences and heritage into every design. The SemSem line reflects Abeer’s passion for motherhood, women’s empowerment and the collective responsibility to give back. Building off her dedication to advancing women’s rights, each seasonal collection features a partnership with an organization dedicated to a cause surrounding SemSem’s philanthropic priorities.

Al Otaiba Investments

Abeer is the Founder and Chief Executive Officer of Al Otaiba Investments, an investment firm with offices in the United Arab Emirates (UAE) and Washington, D.C. Dedicated to driving sustainability, growth and impact around the world, Al Otaiba Investments’ thoughtful strategies support the changemakers of tomorrow.


Abeer is deeply interested in charitable efforts that benefit children, and she has given significant support to Children’s National Medical Center in Washington, D.C., the King Hussein Cancer Foundation and the Hope for Henry Foundation, among others. Through SemSem, Abeer also supports humanitarian organizations that promote the empowerment of women and girls in the areas of gender equality, literacy, health, legal awareness and education. With a lifelong passion for creativity and the arts, Abeer has also supported cultural arts programs in the D.C. area, including the National Portrait Gallery and the Washington Ballet.

News & Articles

Read the latest news published about Abeer Shoukry-Al Otaiba, her fashion brand SemSem, Al Otaiba Investments and the philanthropic efforts she supports.

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