News About Abeer

Abeer Al Otaiba debuts her luxury womenswear label, SemSem, at the AMF 2024 Runway, continuing her dedication to advocating for women’s success through a blend of high fashion and philanthropy. Known for its bold designs and global appeal, SemSem remains a favorite among celebrities and style enthusiasts worldwide.

The Art Meets Fashion Runway Show on September 21 at The Leonardo Museum in Salt Lake City, Utah, showcased stunning collections from local and international designers, including the luxury womenswear brand, SemSem. The event celebrated the intersection of art and fashion while supporting The Leonardo Museum’s mission to inspire creativity in the community.

In an article from Condé Nast Traveller Middle East, Abeer Al Otaiba shares her love for Ibiza’s Antonioli and Annie’s boutiques, where she discovers one-of-a-kind party pieces blending style and culture. From vintage Egyptian chainmail gowns to avant-garde fashion, Al Otaiba highlights her passion for unique, story-rich designs that resonate with her.

Adam&Eve (a&e) Magazine highlights the latest collection from SemSem. Founded and created by Abeer Al Otaiba, the brand features luxurious fabrics, a dynamic color palette and innovative craftsmanship. The brand’s latest collection sets a new standard for empowering women through modern fashion.

Recognized by Forbes Middle East for her global impact and commitment to cultural heritage, SemSem Founder and Creative Director, Abeer Al Otaiba, has been named one of the Middle East’s top fashion innovators. Her elegant designs and philanthropic ethos continue to elevate the region’s presence on the international fashion stage.

Arabian Diaries spotlights Abeer Al Otaiba, founder and creative director of SemSem, who combines her engineering precision with creative vision to design elegant, culturally inspired fashion while championing social causes.

SemSem Founder and Creative Director, Abeer Al Otaiba emphasizes the kaftan’s enduring versatility and elegance, showcasing how the garment has transcended cultural boundaries to become a global fashion staple.

ELLE Egypt highlights the rollout of SemSem’s 2024 Autumn/Winter collection and Abeer Al Otaiba’s vision and mission to create fashion that inspires women to embrace their uniqueness. The collection channels the essence of the divine feminine, weaving elements of Egyptian mythology into contemporary, luxurious designs.

According to Vogue Arabia, there’s a new generation of Arab designers who are redefining the future of the fashion industry. Abeer Shoukry-Al Otaiba stands out with her luxury brand, SemSem. Her culturally inspired creations are gaining global recognition, exemplifying the UAE’s growing influence in the fashion industry.

Designer Abeer Shoukry-Al Otaiba brings her luxury ready-to-wear brand, SemSem, to The Colony Hotel in Palm Beach, Florida, for a two-day “Palm Royale” inspired fashion event. The pop-up highlights her desire to become involved in the local community, while supporting the Children’s National Hospital through SemSem’s nonprofit partnership.

Abeer Shoukry-Al Otaiba brings the ‘Palm Royale’ collection from her luxury ready-to-wear fashion line, SemSem, to Palm Beach, Florida’s, Colony Hotel. The two-day event supports the Children’s National Hospital System

KHAMSA magazine sits down with Abeer Al Otaiba, founder of luxury fashion house SemSem, to answer questions about her brand, her experiences and Middle East fashion.