SemSem Spring 2018 Collection Celebrates Modesty, Empowerment and Global Influence

Featuring the first-ever hijab-wearing model, Halima Aden, alongside Zoe Barnard, Abeer Al Otaiba’s SemSem Spring 2018 collection draws on Al Otaiba’s heritage and global experiences.
The SemSem Touch

Egypt Today sat down with Alexandria-born Abeer Shoukry-Al Otaiba to discuss her luxury fashion house, SemSem, her inspiration from her Middle Eastern upbringing and her commitment to bridging fashion and philanthropy.
Meet Abeer Al Otaiba: Fashion Designer, Philanthropist and Empowered Mother

Known for her fusion of personal heritage with modern design, Abeer Al Otaiba reflects on the importance of empowering women and using her brand as a platform for social change, all while nurturing her family and giving back to the community.
A Fashion Line That Merges Style and Philanthropy: SemSem by Abeer Al Otaiba

Abeer Al Otaiba, engineer turned creative director, interviewed with Egypt Today Magazine to discuss her passion for fashion and the brand’s mission to support global causes.
From Engineer to Fashion Entrepreneur: How SemSem Champions Opportunities for Women and Girls

In an interview with ELLE Magazine, Abeer Al Otaiba shares her path to founding her fashion brand, SemSem, which was deeply shaped by her personal experiences, including her daughter Samia’s life-saving surgery. Through SemSem, Abeer combines her passion for design with a commitment to philanthropy, creating collections that give back to communities in need.
Abeer Al Otaiba: Fashion Entrepreneur, Philanthropist and Diplomatic Powerhouse

Balancing her diplomatic duties and motherhood — all while embracing an eclectic yet elegant personal style — Abeer Al Otaiba was featured as part of the Harper’s Bazaar Arabia 2016 ‘The Women.’ Her feature highlights her brand, SemSem, and its goal to support women, girls and charitable causes, like Women for Women International.
Abeer Al Otaiba: From Diplomatic Wife to Fashion Entrepreneur With a Purpose

Abeer Al Otaiba was featured in Harper’s Bazaar Arabia Style Files, highlighting her luxury brand, SemSem. Abeer talked with the editor-in-chief of Harper’s Bazaar Arabia, Louise Nichol, on how her brand is reshaping the narrative of Arab women.
Abeer Al Otaiba’s SemSem: A Fashion Brand Celebrating Mother-Daughter Bonds

The founder and creative director of the mother-daughter clothing brand, SemSem, Abeer blends her lifelong passion for fashion with a commitment to social causes, partnering with organizations like Women for Women International to promote gender equality and support women’s education worldwide.