The SemSem Touch

Abeer Shoukry-Al Otaiba, creator of luxury fashion brand SemSem.

Egypt Today sat down with Alexandria-born Abeer Shoukry-Al Otaiba to discuss her luxury fashion house, SemSem, her inspiration from her Middle Eastern upbringing and her commitment to bridging fashion and philanthropy.

Abeer Al Otaiba: Fashion Entrepreneur, Philanthropist and Diplomatic Powerhouse

Photo courtesy of Harper’s Bazaar Magazine, Abeer Al Otaiba in a flowing, orange summer dress.

Balancing her diplomatic duties and motherhood — all while embracing an eclectic yet elegant personal style — Abeer Al Otaiba was featured as part of the Harper’s Bazaar Arabia 2016 ‘The Women.’ Her feature highlights her brand, SemSem, and its goal to support women, girls and charitable causes, like Women for Women International.