Egypt plans new life for Mogamaa, Tahrir’s crumbling bureaucratic monolith

The Sovereign Fund of Egypt and the Ministry of Planning signed a contract with a consortium of three international companies including Al Otaiba Investments to renovate the historic Mogamaa.
Philanthropy in fashion: the Middle East designers embracing the concept

Abeer Al Otaiba is spotlighted among three regional designers who have embraced the world of philanthropic fashion.
Abeer Al Otaiba: 40 Women Behind Middle Eastern Brands 2021

Forbes Middle East featured Abeer Al Otaiba in its exclusive list of the top 40 Women Behind Middle East Brands for 2021.
Muslim consumers want luxury. They just can’t find it

SemSem’s Ramadan collection helps to bring luxury fashion to women in the West.
Katy Perry Celebrates Motherhood in SemSem’s Gold Lamé Gown

Katy Perry embraced her love for Arab designers with an elegantly draped, pleated lamé SemSem gown to celebrate motherhood. Featuring a belted waist and flowing side panels, she shared her look on Instagram with the caption “Mother.”
Described as a ‘Grecian Goddess’ by Vogue UK, Katy Perry Turns Heads in SemSem Gold Draped Gown

Katy Perry has been seen wearing one of our favourite Middle Eastern designers

Katy Perry took to Instagram to share a photo of herself wearing SemSem’s stunning pleated lamé gown in gold.
SemSem makes a strong statement closing out Arab Fashion Week

SemSem’s Spring 2021 collection closed out Arab Fashion Week and paid tribute to the unwavering strength of women.
Regional designers unveil latest lines at Arab Fashion Week

Abeer Al Otaiba virtually revealed SemSem’s Spring 2021 collection at the 12th edition of Arab Fashion Week.
6 Arab designers taking part in Arab Fashion week

Abeer Al Otaiba was one of six Arab designers to virtually showcase her latest fashion collection at Arab Fashion Week.