SemSem: Q&A With Abeer Al Otaiba

Abeer Shoukry-Al Otaiba, founder of luxury fashion house SemSem

KHAMSA magazine sits down with Abeer Al Otaiba, founder of luxury fashion house SemSem, to answer questions about her brand, her experiences and Middle East fashion.

JDEED Magazine: A chat with SemSem’s founder Abeer Al Otaiba

Abeer JDEED Magazine

In an interview with JDEED Magazine, Abeer Al Otaiba — founder of the luxury fashion line SemSem — talks about her journey to creating the brand, its identity and how SemSem has evolved while always prioritizing helping women feel confident, strong and beautiful.

Sem Sem at Arab Fashion Week

SEMSEM Fall 2022 Runway Collection

Abeer Al Otaiba’s luxury clothing brand, SemSem, showcased its Fall 2022 collection at the brand’s runway show during Arab Fashion Week.

The SemSem Touch

Abeer Shoukry-Al Otaiba, creator of luxury fashion brand SemSem.

Egypt Today sat down with Alexandria-born Abeer Shoukry-Al Otaiba to discuss her luxury fashion house, SemSem, her inspiration from her Middle Eastern upbringing and her commitment to bridging fashion and philanthropy.