SemSem Supports COVID-19 Relief With Donations and Reusable Masks
In response to the global health crisis, SemSem Founder and Creative Director Abeer Al Otaiba committed to supporting frontline workers by creating reusable face masks from unused fabrics and donating over AED 146,000 to COVID-19 relief efforts.
Ramadan collections to shop now
Check out the latest fashions to wear during Ramadan, including a pearlized pleated kaftan designed by Abeer Al Otaiba for SemSem.
How I got my job as…Founder of Middle Eastern Brand SemSem, Abeer Al Otaiba
Emirates Woman Interviewed Abeer Al Oltaiba to learn more about her early life and journey to launching SemSem.
Inside The Home Of Yousef And Abeer Al Otaiba
Get an inside look at Yousef and Abeer Al Otaiba’s home, designed by Los Angeles-based interior designer Joan Behnke.
This Middle Eastern Brand Just Launched Exclusive Designs on Net-a-Porter
SemSem launches several exclusive styles from the Resort 2020 Collection on Net-A-Porter.
SemSem Channels 70’s Glam in the Latest Collection Inspired by a True Fashion Icon
Explore Abeer Al Otaiba’s Resort 2020 collection, inspired by Bianca Jagger.
Inspired by Bianca Jagger, SemSem is celebrating powerful women
Abeer Al Otaiba seeks to empower women worldwide through SemSem’s Resort 2020 collection.
Why is Ramadan a Month of Giving and Reflecting
Harper’s Bazaar Arabia Interviewed Abeer Al Otaiba on how she gives back to her community during Ramadan.
Philanthropist Abeer Al Otaiba On Launching Her Charitable Fashion Line
Learn how Abeer Al Otaiba’s long-time dedication to philanthropy led to the founding of SemSem.
SemSem Hosts Star-Studded Event in Abu Dhabi During Grand Prix Weekend
SemSem Founder and Creative Director, Abeer Al Otaiba brought together a global mix of celebrities, including Olivia Palermo, Tiffany Haddish and Dave Chappelle, for an exclusive dinner at Cafe Milano in Abu Dhabi.